Christine Busacca

So I’m not a true fan of this whole blogging thing yet. I mean I understand why people in the PR world are starting to do it-Instant feedback. Unless it is my blog, then no one cares. Haha. Anyway, It’s funny how much The Tipping Point and that article from Fast Company contradicting the book both made valid points. I think traditional marketing and PR is still needed to reach the global non-niche markets. However, reaching the younger demographics through blogging is very cost efficient. In all reality, nothing is ever easy and no method to getting people to pay attention to your message, whether it is a PR firm, a fashion designer, etc. would be any different. If that were the case, the general public would be purchasing everything marketers tell them to and they would be overwhelmed and influenced by any PR professional.

So today is “Super Tuesday” but I’m not sure what’s so super about it. I mean we still have a long countdown until Bush is out of office and the Democratic Party isn’t going to give us any conclusive answers because they will pretty much split the electoral votes. It just seemed like today was going to be one of those days. I mean I stood in line to vote in-between my classes, and was stuck in front the most miserable senior citizen ever. (Which makes me really up set becaues I love old people). Not only did he stand basically on top of me, he actually had the nerve to say to me, “What are you voting for?” I thought I miss understood him and thought he asked who, but he made it clear that he meant what. I realized he thought I was just some dumb kid, who didn’t give a crap about our economy or the war or social security. So I looked at him and smiled and said, “I’m about to make history with my vote.” He’s lucky he had a cane, or I would have sucker punched him. (Just kidding).

So I’m thrilled that football season is pretty over. Sorry to any Giants fans reading this, I’m more of a baseball kind of girl. Thank God I have plenty of VH1 reality television shows to entertain me until baseball season. I would have never have guessed I would grow to love Flavor Flav, Brett Michaels, and Bridgette Nielson so much.

So for me, last class was pretty interesting. Being a visual learner, the whole segregating the market thing we did about the phone companies, really showed me how a marketer can either be very broad or specific depending on the needs of the consumer. What interested me in The Tipping Point was how they defined an epidemic. I just thought that the idea that the word epidemic can mean so much more than a medical meaning was really unique and right on. I loved that an epidemic can be anything, including a fashion trend. The author was exactly right, if we think back to the 1980’s, much of those styles should be considered more of an epidemic than an actual style. (That’s including the side ponytail and the acid-washed jeans). I also found the Baltimore STD section to be interesting. But the main part of the book that stuck out was the section on Roger Horchow and his success on Broadway. Since seeing Broadway musicals is beyond a hobby for me, this section really interest me.

Blogs? I really don’t understand what they are about. I don’t know how I would, I never checked anyone in particular out nor do I know of any. I obviously never had one, and probably would not have one any time soon if it wasn’t forced up on me for this class. I don’t know, to me blogs were always for the “tech geeks.” I’m not saying that I’m not all about technology because I know that would be such a lie. Like most soon to be 22 year olds, I check my myspace and facebook at least 10 times a day, have a Nintendo Wii, and want an iPhone or a Blackberry. However, I never had the desire to post something that wasn’t meaningful for the whole world to see. Anyway, it took me forever to not only pick a layout for my blog, which I’m still unsure about, but to figure out what to even write about-hence why I’m rambling. I’m always up to try something new, and if this is something that is going to influence the Public Relations field, I’m very glad I get to figure this out before it actually becomes mainstream.