Christine Busacca

My post last week was about making a resume on a new a blog and after the two comments I got, I am totally going to go through with it. That will be tackled next week while I’m on Spring Break. (Which I can not wait for.)

On another note, I went on my first interview for a job after graduation last Friday. It went really well…but the funny thing is, I actually asked a question about blogs and new media and whether or not that particular company incorporates it. They don’t, and I remember thinking to myself, that’s probably not the best idea for this type of company. I guess it is safe to say that I have been persuaded by this idea of new media and how it can definitely help in the Public Relations world. It makes sense to use it, and on the other hand I can see why companies are skeptical to use it. But obviously it works. I mean, look at my blog. I thought no one even looked at it, besides the people in my class-but apparently that’s not the case at all. Kudos to me!

In order to have a successful internet campaign according to The Tipping Point, the campaign must be quick and dramatic change, contagious or addictive, and have a large effect. In some aspect this is definitely true. Any web site in general, in order to survive must have a large fan base. (Myspace and Facebook are obvious examples of that) But besides social networking sites, I’ve come across some very addictive stuff on the Internet. Including…Homestarrunner, Gem Sweater, and Rotten Tomatoes. Granted, none of them are technically a Public Relations campaign, although the Gem Sweater one is making her way to television with her rap songs. Obviously, there are thousands of other web sites that I look at to waste time, but these three just stood out for me because I’ve been on them since I had the Internet. So obviously that addiction level is there. Having a large impact is also crucial to having a successful campaign. For the sites I’ve listed above, they have actually made it onto other media outlets and have been referred to on other web sites or television shows. The larger the impact, the more known your campaign becomes and the whole point of PR is to get your name out there.