Christine Busacca

In order to have a successful internet campaign according to The Tipping Point, the campaign must be quick and dramatic change, contagious or addictive, and have a large effect. In some aspect this is definitely true. Any web site in general, in order to survive must have a large fan base. (Myspace and Facebook are obvious examples of that) But besides social networking sites, I’ve come across some very addictive stuff on the Internet. Including…Homestarrunner, Gem Sweater, and Rotten Tomatoes. Granted, none of them are technically a Public Relations campaign, although the Gem Sweater one is making her way to television with her rap songs. Obviously, there are thousands of other web sites that I look at to waste time, but these three just stood out for me because I’ve been on them since I had the Internet. So obviously that addiction level is there. Having a large impact is also crucial to having a successful campaign. For the sites I’ve listed above, they have actually made it onto other media outlets and have been referred to on other web sites or television shows. The larger the impact, the more known your campaign becomes and the whole point of PR is to get your name out there.