So the big 22 birthday is tomorrow. I feel old. It makes me realize I’m that much closer to getting out of college and working! yay! I have two interviews lined up next week. On a lighter note, my birthday is going to be a three day extravaganza. I calmed it down from last year, when somehow I made my birthday last 3 weeks. Oh to be 21 again.
I waited all week to post a blog. I assumed something would just hit me and I would know what to write about. Well, I don’t. So I have a feeling this one might just be me rambling. Hope you enjoy it. My birthday is Thursday and I’m turning 22. What’s so great about 22, Nothing. I have absolutely no monumental birthdays left and that’s just depressing. Eh. What are you going to do… Anyway, apparently Lindsay Lohan did a photo shoot re-enacting Marilyn Monroe’s final photo shoot. Um…doesn’t anyone besides me think she doesn’t resemble Monroe at all. In fact, I think it was a diss to Monroe. Sorry Marilyn you deserved a much more talented person to re-enact your photo shoot. Plus a celebrity that better resembled you would have helped. Well I’m going to go watch the Oscars now.
In order to have a successful internet campaign according to The Tipping Point, the campaign must be quick and dramatic change, contagious or addictive, and have a large effect. In some aspect this is definitely true. Any web site in general, in order to survive must have a large fan base. (Myspace and Facebook are obvious examples of that) But besides social networking sites, I’ve come across some very addictive stuff on the Internet. Including…Homestarrunner, Gem Sweater, and Rotten Tomatoes. Granted, none of them are technically a Public Relations campaign, although the Gem Sweater one is making her way to television with her rap songs. Obviously, there are thousands of other web sites that I look at to waste time, but these three just stood out for me because I’ve been on them since I had the Internet. So obviously that addiction level is there. Having a large impact is also crucial to having a successful campaign. For the sites I’ve listed above, they have actually made it onto other media outlets and have been referred to on other web sites or television shows. The larger the impact, the more known your campaign becomes and the whole point of PR is to get your name out there.
So on Valentine’s Day I went to this concert in Manasquan, NJ at the Algonquin theater and I saw this amazing singer and her band named Nicole Atkins and the Sea. She’s an up and coming artist who appeared on Letterman and O’Brien, etc…and she was named one of the top ten artist to watch according to Rolling Stone Magazine. She’s actually from Jersey, Neptune to be exact. Here is her myspace Check her out.
Hope you enjoy her as much as I do! 
So I’m not a true fan of this whole blogging thing yet. I mean I understand why people in the PR world are starting to do it-Instant feedback. Unless it is my blog, then no one cares. Haha. Anyway, It’s funny how much The Tipping Point and that article from Fast Company contradicting the book both made valid points. I think traditional marketing and PR is still needed to reach the global non-niche markets. However, reaching the younger demographics through blogging is very cost efficient. In all reality, nothing is ever easy and no method to getting people to pay attention to your message, whether it is a PR firm, a fashion designer, etc. would be any different. If that were the case, the general public would be purchasing everything marketers tell them to and they would be overwhelmed and influenced by any PR professional.
So today is “Super Tuesday” but I’m not sure what’s so super about it. I mean we still have a long countdown until Bush is out of office and the Democratic Party isn’t going to give us any conclusive answers because they will pretty much split the electoral votes. It just seemed like today was going to be one of those days. I mean I stood in line to vote in-between my classes, and was stuck in front the most miserable senior citizen ever. (Which makes me really up set becaues I love old people). Not only did he stand basically on top of me, he actually had the nerve to say to me, “What are you voting for?” I thought I miss understood him and thought he asked who, but he made it clear that he meant what. I realized he thought I was just some dumb kid, who didn’t give a crap about our economy or the war or social security. So I looked at him and smiled and said, “I’m about to make history with my vote.” He’s lucky he had a cane, or I would have sucker punched him. (Just kidding).
So I’m thrilled that football season is pretty over. Sorry to any Giants fans reading this, I’m more of a baseball kind of girl. Thank God I have plenty of VH1 reality television shows to entertain me until baseball season. I would have never have guessed I would grow to love Flavor Flav, Brett Michaels, and Bridgette Nielson so much.
So for me, last class was pretty interesting. Being a visual learner, the whole segregating the market thing we did about the phone companies, really showed me how a marketer can either be very broad or specific depending on the needs of the consumer. What interested me in The Tipping Point was how they defined an epidemic. I just thought that the idea that the word epidemic can mean so much more than a medical meaning was really unique and right on. I loved that an epidemic can be anything, including a fashion trend. The author was exactly right, if we think back to the 1980’s, much of those styles should be considered more of an epidemic than an actual style. (That’s including the side ponytail and the acid-washed jeans). I also found the Baltimore STD section to be interesting. But the main part of the book that stuck out was the section on Roger Horchow and his success on Broadway. Since seeing Broadway musicals is beyond a hobby for me, this section really interest me.
